Ford Fiesta TI: The World’s Subcompact Car as Luxurious Titanium

ST Means Titanium Means Top of the Line Fiesta Model

Ford Fiesta TI

We like much more than our Neighbour to the South compact and subcompact cars. so, it worth a closer look at the world’s most popular subcompact vehicle manufactured by Ford.

There were moments of asking myself: “Why do we need more automobile when this energetic and luxurious machine can take me from A to B?”. A sporty sub-compact car, well equipped, well motorized can do the job in most instances with less fuel than most alternatives without more sophisticated and expensive technologies such as a hybrid assist.

We live in an area, where attractive design inside and out is a must. Yet, I want to tell you that, this car is simply beautiful.

After driving The Fiesta TI for more than 300 kilometers in one week and usually on wintry conditions, I measured the average consumption as 8.3 liters. A good performance considering the full use of all the gadgets from heating to windscreen wipers, radio, heated seats and rear window defrost. The automatic transmission, the option offered in my test vehicle facilitates urban commuting, the more likely domain of activity for the small Blue Oval.

To position the Fiesta more realistically, this car is ideal for first time buyers, childless couples and as the second car in the family.

The Fiesta was the first product of Mullaly’s (the former CEO) “One Ford” strategy aiming at offering universal products for different markets. Aston Martin inspired grill with horizontal chrome bars and surround stimulates you to establish a connection to this great name that Ford once owned. Other Ford models, like the Fusion demonstrate this connection.

The side profile with a sharply angled rake from the front to back reveal not only beauty but also similarity to the Focus, the bigger brother in the Ford Family. The very short overhangs front and rear are benchmarks of a smart design giving this more more interior space and a bigger wheelbase for more comfortable driving. Add the eastness with parking as an added bonus.

The Titanium model rolls along on 16-inch polished aluminum alloy wheels fitted with P195/50HR16 tires, the beauty of which I could not enjoy a lot due to salted, snowy and slushy roads across Southern Ontario.

My test vehicle was equipped with the 1.6-litre Ti-VCT four-cylinder (120 hp) engine mated to the optional six-speed automatic ($1,250). When you choose the sportier ST model you get the same motor, but with turbocharged direct injection EcoBoost and rewarded with 197 hp.

Ford Fiesta TI

The lima bean green colour of the ST, that Ford officially defines as “Green Envy Metallic Tri-Coat” costs an extra $400 as an option. I will admit that this colour is not for everyone’s taste. However, on a typical winter day in the GTA dominated by white and grey background in a traffic populated by grey, silver and white vehicles, it adds colour and excitement to your daily life if not to others as well.

The manufacturers are almost always very generous when equipping media vehicles. The tester had the optional Luxury Package ($1,400) that included a power moonroof, heated leather seats and a spot of leather on the shift knob. The dash was occupied with the addition of a navigation/Sony audio system with Sirius satellite radio and Ford SYNC.

Although things remain to be done, the childhood  problems of the infotainment system seem to be largely eliminated. The Fiesta provides easy and somewhat non-distracted controls with well designed knobs and buttons to supplement the voice recognition system. I would recommend a smarter design for the Multifunctional Message Centre with LCD touchscreen in the next generation. In order to reduce the effects of sun glance and to eliminate messy fingerprints. There is a simple solution to that: Reduce the touchscreen functions, to zero if possible and replace them with buttons o that nobody needs to “touch the screen.”

2014 Ford Fiesta ST


The front seats were very good both for comfort and support. The rear seats are “conditionally” comfortable, that is when the front seats are not occupied by tall persons. Cargo space with the rear seats upright is sufficient considering the fact we are in the subcompact class.

Thanks to the Torque Vectoring Control (TVC), you can accelerate more confidently through a corner since the TVC adjusts the power to each front wheel and thereby reducing understeer. When applying throttle through a corner, the TVC applies a little braking to the inside front wheel, so more of the engine torque goes to the outside wheel, the one that has more grip because of body-roll.

The luxurious Fiesta has a MSRP of just over $24,000 and this prices enters the compact class category. With so many features under the hood and inside, this price is easily justifiable.

Ford Fiesta TI

The Specs
Type of vehicle Front-wheel drive sub-compact
Power 1.6L Ti-VCT 4-cylinder
Transmission Six-speed automatic
Brakes Four-wheel disc with ABS
Tires P195/50HR16
Price: base/as tested $19,999/$24,077
Destination charge $1,550
Natural Resources Canada fuel economy (L/100 km) 7.0 city, 5.0 highway
Standard features AdvanceTrac with electronic stability control, tire pressure monitoring, ABS (anti-lock brakes), hill start assist, power mirrors with integrated blind spot mirrors, Easy Fuel capless fuel filler, Multifunctional Message Centre with LCD screen
Options Luxury Package ($1,400), six-speed auto trans ($1,250), Navigation/Sony audio ($800), Green Envy metallic paint ($400), Engine block heater ($100)

Article: Varol McKars

Pictures: Varol McKars, Burak McKars

Test vehicle was provided by Ford Canada via BHG Media

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