LINCOLN MKZ 2.0 Hybrid
A “not-so-new” Contender in the Luxury Segment
The MKZ has a special status in the history of Lincoln. No other model played such a crucial role in the destiny and survival of this once-iconic brand. The cousin of the Fusion was introduced as a prototype during the 2012 Detroit Motor Show. Max Wolff, Lincoln’s design chief was (and is) the savior, at least symbolically. The Lincoln MKZ is on sale for a couple of months and it remains to be seen how much of Fusion’s success it can replicate as a more expensive yet uniquely styled premium version of Ford’s best-selling midsize car.
Under the leadership of Alan Mullaly, Ford passionately pursued the “One Ford” strategy and sold its “once hopeful” premium and luxury brands; Volvo, Jaguar, Land Rover. Lincoln, this century old brand remains Ford’s only contender in the luxury segment. Sadly, Lincoln has no presence outside North America and will do so at least in the foreseeable future.
It is not unfair to state that Ford largely ignored this brand. Only in the last two or three years, the management of the Blue Oval Company grasped the idea that Lincoln deserves much more attention.
Lincoln is undergoing a comprehensive re-branding process. Dealers are trained in the Lincoln Academy and need to learn among other things- how to persuade customers to buy an Lincoln MKZ and pay around 20 grands more instead of a Fusion.
Meeting the expectations in the luxury segment and providing highly personalized customer service is a crucial part of this re-branding strategy.
Lincoln created a website, named “Lincoln Concierge” to be in touch with existing and potential customers on 24/7. Those people can contact a live agent not only to ask questions and arrange a test drive, but also to book a hotel or a dinner at a fine-dining restaurant. They can even organize a party.
At the dealership level, if a customer asked for a bottle of Perrier in a previous service visit, this dealership is expected to make sure that by the next time, this customer gets it. It is still a bit early to conclude if this kind of highly individualized service will deliver the expected sales results. However, the preliminary figures are somewhat promising.
In Canada, the Lincoln MKZ is offered with three different engines: A two-liter, four-cylinder Ecoboost, a 3.7 liter V6 and a two-liter hybrid.
My wife and I tested the hybrid version of the Lincoln MKZ (provided by the BHG Media on behalf of Ford Canada) and drove the car for about 1500 kilometers including a trip to Ottawa.
We were able to test the Lincoln MKZ under different road conditions from highways to twisted country roads.
The four-cylinder engine with an Atkinson cycle delivers a combined output of 188 HP (including the 88kW electric motor). The system is complemented by a lithium-ion battery with 1.4 kWh.
A CVT gearbox transmits this power to the wheels. Shift buttons on the dashboard constitute a unique feature of the Lincoln MKZ.
So far, the hybrid model generates 30 percent of total sales. In environmentally more conscious cities like Los Angeles, every other Lincoln MKZ sold has the hybrid source of power.
The Lincoln MKZ is assembled in Hermosillo, Mexico.
Even if the engine delivers sufficient power to move forward, those who expect a sporty performance will most probably be disappointed. Maybe there is a lesson to be learned from Lincoln: A luxury car does not have to have a high-beating heart.
Cost considerations in the automobile productions is a hard and bold fact no company can disregard. In a world where a Rolls Royce uses a BMW platform or a Bentley relies on a Volkswagen architecture, the Lincoln MKZ has no chance of being a stand-alone product. However, still much remains to be done. During our test drives within one week, at least three people approached me in the parking lot and voiced their opinions about the beauty of this car. Congrats to Ford and Max Wolff for giving this car its unique identity and so much differentiating the Lincoln MKZ from the already stylish Fusion.
We cannot reach the same conclusion for the interior of the Lincoln MKZ. At first sight, a careful eye will detect that this is a Fusion interior. Two unique features give the midsize Lincoln its identity: a push button gear selector that liberates valuable space in the center console and a huge, panoramic sunroof (an option that our test car had). A harmonious combination of leather and aluminium (instead of wood) complemented by limited use of plastics creates a luxurious interior.
The sound insulation is very good and meets the expectations in this class. With the exception of sudden acceleration, the biggest noise in the cabin would be the buzzing of the climate system. The additional insulation materials under the hood, as well as in front and side panels help to reach this quietness. While driving in the sports mode, “active noise cancellation” system is turned on to neutralize the disturbing sound resulting from higher revs.
The magnetic suspension system of the Lincoln MKZ can be tuned to three different modes and it makes a difference in comparison with its Ford cousin.
In the Nation’s Capital
We visited Ottawa in the last days of June. The nation’s capital was getting ready for July 1st.
The Parliament, architecturally relevant to the one in London, UK is undergoing an extensive renovation that could last up to 10 years. A giant stage for the Canada Day celebrations was under construction. I was not able to take a proper picture of the “Hill”, no matter whatever angle I tried.
ByWard Market in Lower Town, is in walking distance to the Parliament and a fusion of a modern, clean farmers market and an entertainment district. Once the focal point of Irish and French immigrants, ByWard owes its existence to the construction of the Rideau Canal. In 1826, when the construction began, this commercial district flourished as a logistics and procurement hub.
President Obama, shortly after coming to the office in his first term, made his first official visit to Canada. While he was in Ottawa just for a couple of hours, he did not by-pass ByWard. Le Moulin de Provence, the famous bakery proudly presents his pictures with the employees and leverages this visit to boldly state the quality of its sandwiches, breads and pastries. I tried the cold steak sandwich and liked it. It was not the best I ate. Not so for the cheese cake. So, give the desserts priority unless you starve from hunger.
The capital area is divided between the twin cities of Ottawa and Gatineau, which are parts of Ontario and Quebec respectively. The 200 km-long Rideau Canal, that the British built against a possible American invasion, connects Lake Ontario to the Ottawa River and flows through the heart of the capital.
In winter the Canal becomes the Skateway, the world’s largest skating rink. You can skate through the heart of downtown Ottawa and enjoy this UNESCO World Heritage Site at its best.
The Skateway is 7.8 kilometers long, and begins just steps from Canada’s Parliament Buildings. The scenic skating rink extends to Dows Lake. In between, warm up at rest areas, where there are toasty fires, hot drinks and tasty snacks.
When the subject matter is outdoor activities, Ottawa offers more and not just for the winter: Bicycle paths surrounding the capital region are 300 kilometers long. During our stay, people filled these paths thanks to wonderful weather, a precious gift for Ottawa known for its long and tough winters.
After 1500 kilometers we achieved an average consumption of 7.1 liters. We have to keep in mind that we drove the Lincoln MKZ mostly on highway and with cruise control set to 110 km/h in most instances. The theoretical values of 4.2 (in city) and 4.3 liter (highway) should be used for comparison purposes only.
It was fun to drive the newest Lincoln and it remains to be seen if the Lincoln MKZ will change the destiny of the brand. I am excited to see the sales performance by the end of this year.
The MSRP of the Lincoln MKZ Hybrid in Canada is CAD 44,050.
With the options in our test vehicle, the price climbs to CAD 52.505. The technology package of CAD 2,450 includes a radar assisted cruise control and park assistance. The panoramic sunroof, another unique feature costs CAD 3,450.
And The Lincoln MKZ Adventure Continued in the Harshest Winter for Years
To conclude my impressions about the Lincoln MKZ, I had the privilege of the driving the top-of-the-line AWD with the 3.7 liter, 24-valve V6 engine delivering 300 HP at 6500 rpm and 277 lb.-ft. of torque at 4000 rpm. This model with the intelligent all-wheel-drive system was the ideal vehicle to be tested in the toughest days of February with gusting winds and never ending snow storms. I felt very proud when entering and cruising safely on the abandoned HOV lane of the QEW between Burlington and Mississauga.
The intelligent AWD drive system (mated to a 6-speed auto) deserves its name and keeps the Lincoln MKZ on track at all times. Road holding spells confidence and comfort probably more thanks to continuously controlled damping (CCD). Torque vectoring control helps the vehicle to the road when accelerating through a corner by adjusting the speed between the front wheels, while enhancing cornering agility and helping to reduce understeer. And adaptive cruise control maintains a preset speed without using (much) the brake or accelerator pedals, and uses advanced radar technology to scan ahead and adjust the speed to adapt to the vehicle in front.The desired gap can be set through the steering wheel to 4 unique gap settings.
Heated steering wheels is an important feature in the luxury segment especially when it feels around -20. It becomes “operational” after less than two minutes.
In a mixed-use dominated by city driving for nearly 500 kilometers, I came up with an average consumption of 12,6 liter. This is higher than the “theoretical” city driving of 11.5 liter. Common sense tells me to use these consumption figures for comparative purposes only. Plus, you probably are not much worried about this difference, when you are able to pay 56K for mid-size luxury car.
The base price for this Lincoln MKZ is $ 47,700. The tested vehicle was fully loaded with a not-so-short list of options including: Technology Package, $2,450 (Active Park Assist, Adaptive Cruise Control, Lane Keeping System); Panoramic Roof, $3,450; Multi Contour Seats, $750; and Interior Satin / Nickel / Aluminum trim, $225.
With the destination fee of $1,650 and A/C Tax: $100, the total price as tested is $56,425
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Varol Karslioglu is a Certified Travel Manager licensed by TICO (Travel Industry Council of Ontario). He is a partner and Marketing Director of ATS Academy Travel Services Inc., in Toronto, a TICO-registered travel company.
Varol is also a columnist and North American Reporter of Otohaber, Turkey’s first weekly car magazine.
No part of this article or the pictures included in this article can be used without prior written consent of Varol Karslioglu, the author. (email@example.com)